Ali Afshar

If you’re still treating influencer marketing as “experimental,” you’re probably misallocating budget. The 9 case studies we’ll walk through next all circle the same conclusion: That’s why this article is …

An influencer marketing strategist in 2025 is the person who turns “let’s just work with some creators” into a structured, measurable growth channel. They sit between brands and influencers and …

A simple 5-sheet system gives you one job: run influencer campaigns without dropping balls. No more half-finished briefs in Drive, DMs you can’t find, and “Wait, did anyone track that …

What Is Influencer Marketing Engagement Rate (and Why It’s the Ultimate Quality Filter)? Influencer marketing engagement rate is simply the percentage of people who actually do something with an influencer’s …

Social media marketing isn’t just “posting more often” anymore. In 2026, you’ve got multiple moving parts—organic content, creators, ads, communities—all fighting for the same attention. This guide breaks down 9 …

What Social Media Marketing for Small Business Services Really Looks Like Today Social media marketing for small business services today is less about “being visible” and more about building a …

Social media is one of those things almost every business is “doing,” but very few are doing intentionally. You’ve got someone posting, maybe dabbling in Reels, replying to the odd …

If you’re an enterprise marketer, you already know social isn’t “nice to have” anymore. It’s where your buyers research, compare, and quietly judge you long before a demo request lands …

Hiring a social media marketing consultant can feel a bit like dating off an app. Lots of shiny profiles. Big promises. And the quiet fear you’re about to waste three …

If you’ve ever Googled “best social media marketing companies” and felt more confused after clicking three listicles… you’re not alone. Most pages dump 20+ agency names on you, sprinkle in …