If you’re still treating influencer marketing as “experimental,” you’re probably misallocating budget. The 9 case studies we’ll walk through next all circle the same conclusion: That’s why this article is …
Category:
Influencer Marketing
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Influencer Marketing
Influencer Marketing Strategist: Job Description, Skills, and Salary in 2025
by Ali Afsharby Ali Afshar 12 mins readAn influencer marketing strategist in 2025 is the person who turns “let’s just work with some creators” into a structured, measurable growth channel. They sit between brands and influencers and …
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Influencer Marketing
Influencer Marketing Template: 5 Plug-and-Play Sheets to Plan, Track and Scale Campaigns
by Ali Afsharby Ali Afshar 9 mins readA simple 5-sheet system gives you one job: run influencer campaigns without dropping balls. No more half-finished briefs in Drive, DMs you can’t find, and “Wait, did anyone track that …
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Influencer Marketing
Influencer Marketing Engagement Rate: What “Good” Really Looks Like in 2025 (Backed by Data)
by Ali Afsharby Ali Afshar 14 mins readWhat Is Influencer Marketing Engagement Rate (and Why It’s the Ultimate Quality Filter)? Influencer marketing engagement rate is simply the percentage of people who actually do something with an influencer’s …